A Product of The Wise Operator
Lanyard
Lanyard turns the trade-show floor into pipeline.
Know who to target before you arrive, capture every lead with the phone already in your pocket, and see exactly what the show returned.
Trade shows are one of the most expensive lines in a B2B budget, and the tooling around them is bad.
Reps walk a floor of hundreds of booths with no idea which companies they already do business with. Lead capture means renting the show’s overpriced scanner or typing cards into a spreadsheet on the flight home. Expenses pile up as a shoebox of receipts. And after the show, nobody can actually say whether it paid off.
Lanyard fixes all three. It started as an internal engine that worked, and it now stands on its own for any company with a sales team and a CRM.
One
Walk in knowing the room
Upload the exhibitor list and Lanyard tags every booth against your CRM: existing customers, known leads, and high-fit targets, with deal history on each card. No more wandering a floor of hundreds of booths with no idea who is worth your time.
Two
Capture without the clipboard
Snap a business card and AI fills the contact in seconds. Snap a receipt and it becomes a categorized expense. Everything syncs to your CRM, correctly attributed, and the phone in your pocket replaces the show’s pricey rented scanner.
Three
Prove the ROI
Won and pipeline dollars, real and estimated return, payback, and cost per lead, all calculated automatically from the deals your captures created. Walk out of the show with a clear answer to whether it paid off.
How it works
- 1. Connect your CRM.
- 2. Upload the show’s exhibitor list.
- 3. Capture cards and receipts on the floor with your phone.
- 4. Review the ROI when you get home.
We are onboarding a small first cohort
If trade shows are a real line item for your team, Lanyard is worth a look. Early partners get our beta pricing.
Become a beta partnerA product of The Wise Operator.