The trade-show platform

Plan the show. Work the floor. Prove the ROI.

Lanyard runs your entire trade-show program. Plan and coordinate from the web app, capture every lead on the floor with the phone app, and watch each lead land in your CRM with follow-ups already set.

Become a beta partner See the phone app

Built from a system that runs real trade-show programs. Now in private beta.

Lanyard web app: plan a show with the exhibitor list matched to your CRM.
The web app

For planners and admins.

Create shows, match exhibitors to your CRM, assign tasks, send team meetings, track receipts, and measure ROI. A full project-management workspace for your season, with roles for admins, planners, and reps.

The phone app

For the floor.

Your reps scan badges and business cards, capture receipts, find their target booths, and see which customers and prospects are near the show. Everything in their pocket, nothing to rent.

Before the show, on the web

Plan and run the whole season.

Lanyard shows dashboard with upcoming and reviewing shows, statuses, and countdowns.

Stay ahead

Every show, every countdown, one view.

A live dashboard of your whole season by status, with countdowns, leads, and cost per lead. You always know what is next and what it is costing.

Lanyard coordinate screen with a team task list and a team planning meeting scheduler.

Coordinate

Run the prep like a project.

Assign the standard show checklist to your team and send a planning meeting that syncs with everyone's work calendar. Lanyard is a full project manager for your shows, not just a scanner.

Lanyard show costs screen with receipts and invoices parsed into categories.

Track

Kill the expense spreadsheet.

Snap or upload receipts and invoices and Lanyard parses them into categorized costs automatically. Every dollar is captured and ready for ROI.

On the floor, on your phone

Your reps capture everything in seconds.

Two Lanyard phones, one scanning a badge barcode, one scanning a business card.

Scan

Badges and cards, no rented scanner.

Scan a badge barcode or snap a business card and the full contact is captured in seconds, no typing. It syncs to your CRM correctly attributed, even when the floor wifi does not cooperate.

Lanyard floor guide showing a booth route and target companies.

Find your targets fast.

A floor guide routes you to your priority booths by number, so you work the room with a plan.

Lanyard map of CRM customers and prospects near the show.

Maximize the whole trip.

A map plots your CRM customers and open prospects within 20 miles of the show so you can book meetings around it.

Lanyard phone expense screen parsing a receipt.

Capture expenses on the spot.

Photograph a receipt and it is itemized, categorized, and filed against the show, straight into ROI.

After the show

Prove it, then hand it off.

Lanyard ROI dashboard with won and pipeline dollars, ROI, payback, and cost per lead.

Measure

Prove the show paid off.

Won and pipeline dollars, real and estimated ROI, payback, and cost per lead, year over year, pulled from the deals your captures created.

A CRM showing leads imported from Lanyard, tagged to a campaign with follow-up tasks.

Hand off

Leads land in your CRM, ready to work.

Every lead flows into your CRM tagged to the show's campaign with follow-up tasks already set. No scattered business cards. No manual data entry. Just pipeline, ready to roll.

Stop renting the $300 scanner. Your team already has the platform.

Show organizers charge per device for a lead-retrieval scanner that does one thing. Lanyard plans the show, captures the lead, tracks the cost, and hands it to your CRM, from the web and the phone in your pocket.

$0per scanner, per rep

Private beta

Now onboarding a small first cohort.

Beta partners get founder-level onboarding, a direct line to the team, and early-partner pricing locked in. Tell us about your team and your next show.

Early-partner pricing, locked in
Hands-on onboarding before your next show
Your feedback shapes the roadmap